Behind Brand Mania

By: Paul

It was a memorable Christmas party. Yes memorable indeed! At 4oo9 Rose Lane, the state of Virginia, Mr. Brad and Mrs. Laurie Chittenden were hosting in their newly constructed home. We accompanied with other couples, park our cars in basement garage and accessed fire place in family room through lift. Surprise start from the lift. Lift was marked by “Chittenden” instead of lift making company. Automatic gas ignited fire place also seemed “Chittenden” branded. Now party was at its peak and we were examining the crockery in China hutch. My spouse was amused and reading “Chittenden” brands every where. Finally she looked at Mrs. Laurie and splashed at brands. Mrs. Laurie opened her lips and muttered few words, they were “brandable.com”. Later on Eng. Brad explain that it was an Australia based company which providing Branding services as per customer wish. No doubt qualities of goods were at par with the most famous brand available in market.

Some thoughts were streaming in neurons and analyzing snapping over branding mania. However idea of “Chittenden” was nice. It saved every one from discussing and comparing over the major brands of the market and from all unnecessary evils of jealousy among the women.

Other facet of the coin was surfacing, importance of brands in our day to day life. Brand used to represent a company whole, its philosophy, its services and credibility of the company too. In present day competitive scenario of the business force companies to keep all the promises related to their brands and makes them to prior the brand image against the money itself, because no secure flow of the profit possible without neat and admirable brand.

Sometime this brand mania gets worst especially in case of kids. It introduces unwanted and unhealthy goods consumptions among the grown ups. Many a time leads extra burden over the parents pockets and hence disturbances in their budgets. But getting good qualitative products even with competitive prices are only possible with this brand mania not by other means.

Paul Riddett is a Chief Brandologist at brandable. Paul has degree in management and is responsible for the management of the brandable.